If you want to try the absolute best fish and chips in London, look no further than Golden Union.

Located right in the vibrant heart of Soho, this place serves up the ultimate British comfort food with a fantastic twist.
The Vibe: Retro and Red <3

You might almost miss the simple front entrance, but once you step inside, you are transported into a beautifully designed, 1950s American diner-style space.
The entire architecture has a wonderfully nostalgic, retro vibe.

Featuring a bold red and burgundy chequered floor, clean white tiled walls, soft low-hanging lights, and an actual working jukebox, the interior is incredibly photogenic.
If you love hunting down Instagrammable food spots, the striking red color scheme and vintage neon signs make the perfect backdrop for your feed!
The Main Event: Flawless Haddock & Chips
Golden Union offers all kinds of fish options, from traditional cod to sweet hake.

Being a bit overwhelmed by the choices, I asked the waitress for her personal recommendation. Without hesitation, she pointed me toward the classic: Haddock and chips.
It did not disappoint. The dish features a massive, incredibly fresh fillet of sustainably sourced Scottish haddock.
The flaky fish pairs beautifully with the rich, buttery flavor of their signature crispy batter. Alongside a mountain of their authentic, thick hand-cut chips—made from top-grade East Anglian spuds—every single bite is perfection.

Because they change their frying oil four times a week, the food tastes exceptionally clean and never feels heavy or overly greasy.
Essential Info for Your Visit
To help you plan your trip, here are the practical details you need to know:
- Location: 38 Poland Street, Soho, London, W1F 7LY (just a short stroll from the busy Oxford Street shopping area).
- Opening Hours:
- Monday to Thursday & Sunday: 11:30 AM – 9:00 PM
- Friday & Saturday: 11:30 AM – 10:00 PM
- Good to Know: They don’t just do fish! They also serve excellent homemade pies, classic saveloys, and gluten-free options on specific days. Walk-ins are welcome, but booking ahead via Tripadvisor is smart during peak weekend hours.